Trimble Guidelines for Third-Party News Announcements and Blogs

Trimble encourages partners and customers to make announcements about their products and services supported by Trimble technology and share stories showcasing their success and technological achievements with Trimble solutions.

Any third-party press release or blog that mentions Trimble or any of our brands must be sent to Trimble for review to ensure accuracy and consistency. All third-party announcements mentioning Trimble require written approval from Trimble P ublic Relations prior to public distribution.

Following these guidelines will help speed up our response to your review request.

Submission Instructions & Approval Guidelines

Provide complete drafts in English to your Trimble contact(s) using Word or Google Doc format. Submit releases and blogs at least seven business days prior to issue, with the exception of announcements scheduled for Trimble Dimensions, which requires 14 days for review.
- Trimble cannot provide approval of excerpts as our process requires review of full drafts.
Provide your target distribution date. Indicate if the news will be distributed by wire locally, regionally or globally and if the news will be published in English or other languages.
After receiving Trimble formal approval, any subsequent changes to Trimble content or material details within the draft must be resubmitted for review.

Editorial Guidelines

Tell your company’s story by focusing on your news, products, or services.
- Lead with your company’s name in the headline and body.
- Include details about the Trimble products your company is using and the benefits the Trimble products bring to the solution. Descriptions of Trimble offerings should be brief and follow explanations of your offerings.
We encourage customers and partners to use “Trimble” in their announcement headlines or subheads in a way that showcases the supporting role Trimble plays in your news. Announcements should characterize Trimble’s role accurately, without overstatement.
Avoid terms like “partnership,” “strategic partnership,” “alliance,” “endorsement,” and “joint development.” Instead, use words like “team,” “collaborate,” and “work together.”
Customer and partner releases should not include Trimble PR contact information, stock symbol, logo, or boilerplate unless otherwise specified.

Quote Guidelines

Trimble sometimes receives more requests for quotes than we can process. We appreciate your understanding if we are not able to provide one.
If requesting a quote, provide a sample one- or two-sentence quote focused on the news and Trimble’s role in the announcement.
The Trimble quote should come after the issuing company’s quote.
If we are able to provide a quote, Trimble will identify the appropriate spokesperson for attribution and secure their approval for the statement.
- Please note that quotes cannot be reused for any subsequent announcements or marketing materials without Trimble PR approval.
Avoid overly technical language and cliches like: “XYZ Corp. is excited/proud/delighted/thrilled to …” Instead, focus on what the news makes possible or how it helps customers. This will help your quote provide context that could interest a journalist reporting on your announcement.