Trimble Guidelines for Third-Party News Announcements and Blogs

Trimble encourages partners and customers to make announcements about their products and services supported by Trimble technology and share stories showcasing their success and technological achievements with Trimble solutions.

Any third-party press release or blog that mentions Trimble or any of our brands must be sent to Trimble for review to ensure accuracy and consistency. All third-party announcements mentioning Trimble require written approval from Trimble P ublic Relations prior to public distribution.

Following these guidelines will help speed up our response to your review request.

Submission Instructions & Approval Guidelines

Provide complete drafts in English to your Trimble contact(s) using Word or Google Doc format. Submit releases and blogs no later than 21 business days before the planned release date.
- Trimble cannot provide approval of excerpts as our process requires review of full drafts as well as any linked web pages.
Provide your target distribution date. Indicate if the news will be distributed directly to trade media or by a newswire service locally, regionally or globally, and if the news will be published in English and/or other languages.
After receiving Trimble formal approval, any subsequent changes to material details within the draft must be resubmitted for review.

Editorial Recommendations

Tell your company’s story by focusing on your news, products, or services.
- Lead with your company’s name in the headline and body.
- Include details about the Trimble products your company is using and the benefits the Trimble products bring to the solution. Descriptions of Trimble offerings should be brief and follow explanations of your offerings.
We encourage customers and partners to use “Trimble” in their announcement headlines or subheads in a way that showcases the supporting role Trimble plays in your news. Announcements should characterize Trimble’s role accurately, without overstatement.
- For announcements made at Trimble Dimensions, we encourage:
  - The use of “Trimble Dimensions (Booth# XYZ)” in the dateline or…
  - The use of the following statement after the lead paragraph: “This announcement was made at Trimble Dimensions User Conference, the marquee annual event organized by Trimble to bring construction and geospatial professionals together to showcase innovative and connected technologies.”
Avoid terms like “partnership,” “strategic partnership,” “alliance,” “endorsement,” and “joint development.” Instead, use words like “team,” “collaborate,” and “work together.”
Customer and partner releases should not include Trimble PR contact information, stock symbol, logo, or boilerplate unless otherwise specified.

Quote Guidelines

Trimble sometimes receives more requests for quotes than we can process. We appreciate your understanding if we are not able to provide one.
If requesting a quote, provide a sample one- or two-sentence quote focused on the news and Trimble’s role in the announcement.
The Trimble quote should come after the issuing company’s quote.
If we are able to provide a quote, Trimble will identify the appropriate spokesperson for attribution and secure their approval for the statement.
- Please note that quotes cannot be reused for any subsequent announcements or marketing materials without Trimble PR approval.
Avoid overly technical language and cliches like: “XYZ Corp. is excited/proud/delighted/thrilled to …” Instead, focus on what the news makes possible or how it helps customers. This will help your quote provide context that could interest a journalist reporting on your announcement.